WFTK 96ROCK

Cincinnati's Pure Rock

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WFTK (96.5 FM, "96 Rock") is a commercial modern rock radio station in Cincinnati, operated by Cumulus Media. The station began in 1958 as WQMS, Quality Music Station, playing beautiful music. In 1968, the station became a religious station and played contemporary Christian music. The station was originally licensed to Hamilton, Ohio, but the city of license was changed to Lebanon, Ohio in a deal with CBS Radio in 2002. he active rock format lasted for only a year. According to the station's playlist, the station has segued to modern rock because of alternative rock artists such as MGMT, Bad Religion and Franz Ferdinand on the playlist. This occurred in January of 2009 when Cumulus acquired WOFX-FM from Clear Channel, and WOFX is a classic rock-formatted station. The shift to alternative rock caused WSWD to change formats on May 21, 2009, as its old "Sound" format was moved to 94.9 HD2 and the 97.3 frequency flipped formats back to country music.