WSGW (790 AM) is a radio station broadcasting a news-talk format. Licensed to Saginaw, Michigan, it first began broadcasting in 1950. WSGW also has a sister station, WSGW-FM 100.5, which also has a news-talk format. The two stations identify themselves separately on air. WSGW-AM is branded as NewsRadio 790, while WSGW-FM is branded as FM Talk 100.5. The station is owned by NextMedia Group. n January 2009, WSGW swapped programming with its FM sister station. The Rush Limbaugh Show and The Sean Hannity Show moved to 100.5, while Tom Sullivan and Dennis Miller air on AM 790. Local programs on WSGW include: The Morning Team; The Art Lewis Show; Listen to the Mrs. (the longest running talk show in the state); and Farm Service 790.