Kass fm broadcasts in Kalenjin and is currently the leading radio station in the entire Rift Valley according to all the research firms reaching out to about 5 million listeners daily. The station broadcasts in the following regions. Nairobi and its environs including Machakos, Thika, Kiambu and Limuru. Rift Valley, which includes Nakuru, Eldoret, Kitale, Baringo, Kapenguria, Timboroa, Gilgill, Naivasha, Bomet, Litein and Kericho Coast region which includes Mombasa, Malindi, Mtwapa, Changamwe, Ukunda and Kilifi. Parts of Western and Nyanza including Kakamega, Kisumu and Kisii. All over the world-online. Kass listeners wherever they are can interact making the world a ‘‘village’’. This has brought together our listeners and promoted the sharing of ideas with our people abroad.